October 25, 2012–Payments.com recently reported on how companies are turning data volume into increased profits in the article, “SAS Text Analytics Updates: Turning Big Data Volume into Value.”
According to the article, while big data can contain valuable insights, the time and cost that it takes to manually sort through can be quite the headache for businesses both large and small. Many companies are choosing to turn to data analytics and text mining software to automate the process.SAS, the leader in business analytics, is releasing an enhanced version of SAS® Text Miner. The new version features a patent-pending rules generator that helps organizations crunch through text and other unstructured data to actively learn from and discover meaning in their data.
The article states:
“Many companies haven’t begun to benefit from valuable enterprise text data,” said Fiona McNeill, Global Product Marketing Manager for SAS Text Analytics. “Most know that information in-house and in social media must be analyzed to bring value. SAS Text Analytics are being used for patient safety in health care, digital content performance in the media industry, early-warning systems and citizen intelligence in government and more. Nobody delivers the depth and breadth of technology for analyzing structured and unstructured data that SAS does.”
While text mining is an important piece of the puzzle, it is not an end all solution for our big data troubles. Digital Reasoning has spent the last decade developing its Synthesys solution to enable enterprises to detect fraud and uncover consumer and market trends.
Jasmine Ashton
Sponsored by ArnoldIT.com, developer of Augmentext
