October 9, 2012–Text analytics seems to be an ever expanding market with a wide array of companies and products for customers to choose from, including two of the biggest names: SAP and Digital Reasoning. According to Gartner Inc.’s research director Hanns Koehler-Kruener, when a myriad of products are produced by such a young industry, tough questions are the consumer’s best tool for separate the wheat from chaff. As reported by SeachSAP in the article “Gartner Advises Caution When Buying Text Analytics Software.”
According to the story:
SAP customers looking at the possibility of deploying text analytics software within their operations should be diligent about asking vendors lots of questions, according to one expert.
Giving vendors the third degree is especially important when shopping for text analytics technology because there is a wide range of offerings on the market at various levels of maturity, said Hanns Koehler-Kruener, a research director with Stamford, Conn.-based IT research firm Gartner Inc.
Additionally, text analytics technology is still emerging into the mainstream and therefore terminology and performance expectations will vary from vendor to vendor. As a result, the only real way to find out if a particular text analytics product meets specific needs is through questioning and trial and error, the analyst said.
This is just the kind of advice that can empower consumers and help strengthen their confidence in the text analytics industry. It is nice to know your analytics vendor not only anticipates the tough questions but has the experience to answer them. Digital Reasoning can and has with Synthesys. Text analytics is one of the most complex problems facing analytic professionals, so it’s comforting to know SAP and Digital Reasoning are on the case