September 25, 2012–The Times of India recently published an article on a new report released by The National Association of Software and Services Companies(NASSCOM) called “Marketing Analytics to be a Huge Wave in IT: Nasscom.”
According to the article, the report, “Marketing Analytics – An Opportunity for India to Lead,” highlights how companies are increasingly using marketing analytics insights as a way to gain competitive advantage in their strategic and tactical decision making.
The reason why this is particularly relevant to India is because the Indian marketing analytics industry is expected to grow from its present value of $200 Million to $1.2 Billion in 2020 at a CAGR of 25%. When commenting on these figures, Som Mittal, president, Nasscom said:
“Over the past few decades, the evolution in traditional media and the emergence of digital media has revolutionized the way products are sold to the customers. Marketing analytics play a pivotal role in helping marketers take informed data-driven decisions and effectively reach out to the audience. The marketing analytics industry is poised for exponential growth and India will be one of the foremost forces leading this revolution. This report is an effort to showcase potential of analytics to organizations, analytics players and prospective employees and will help pave the way for concerted effort to increase the usage.”
India is not the only country being revolutionized by analytics technology. Many industries in the United States are also seeing the financial advantages of investing in data analytics as a way to access insights and predictively analyze their clients and customers. We recommend Digital Reasoning as a company that has a strong track record of offering secure and affordable data analytics solutions.