August 8, 2012–The much advertised “death of the PC” has many large tech companies scrambling to acquire new upstarts, partner with emerging software developers, and even develop new software in house. Dell is no exception, only recently the company hit a snag venturing into the world of cloud analytics. A news story at Techworld, “Dell’s Cloud Analytics Service Plans Slip Behind Schedule” summarizes the setback for the tech titan.
The article states:
Dell said last August that it planned to launch an online analytics service in the first half of this year for small and midsized businesses, but that service isn’t due now until early next year, a Dell executive said….The move to the cloud is not a fast journey and for most people it is still largely a future. I would not expect a quarter or two to make a big difference in practical terms.”
Will the “death of the PC” spell the end for Dell? We understand the motivation of a publicly held company to make light of a setback and soothe the fears of investors, but cloud analytics is not waiting around for anyone. Whether the “move to the cloud” is or is not a “fast journey” is based on a relative perception and is ultimately, a worthless question. The truth remains, every day companies are making the jump to cloud analytics and every day Dell remains on the sidelines, the more customers they lose. Fortunately, smaller, more nimble developers such as Digital Reasoning are pouring resources into cloud analytics and have effective products on the market as we speak.