July 23, 2012–The humanity in analytics has long been what was missing. However, big data is taking a deeper look at its users and those effected by the technology, as we discovered in a recent Market Watch piece, “Buckeye Insurance Group Selects EagleEye Analytics, Provides Foundation for Reconstructing its Auto Program.”
According to the story: “The Ohio-based insurer plans to optimize its auto program with help from EagleEye, according to EagleEye Analytics, the leading provider of world class predictive analytics solutions for the property and casualty industry. Buckeye has partnered with EagleEye on an enterprise-wide predictive analytics solution to enable the carrier to provide more competitive rates for its personal auto policies…Traditional rating methods were creating a competitive disadvantage for Buckeye, which operates in an auto insurance market comprised of rural drivers who often travel long distances, according to John Brooks, Chief Operating Officer and Senior Vice President, Buckeye Mutual Insurance Group. The carrier selected EagleEye’s predictive analytics solution because of the firm’s insurance expertise, advanced technology and ability to rapidly implement a solution that would generate results, said Brooks.”
An interesting way to look at the humans and the humanizing effects of analytics, but it seems, Alteryx has taken it a step further. According to PR Newswire: “Alteryx Strategic Analytics brings business value to the Big Data discussion…Alteryx is Humanizing Big Data by allowing customers to integrate any type of data, including unique packaged data, and then putting the power of predictive analytics in the hands of the people who drive decisions in organizations. Humanizing Big Data is the next evolution of Strategic Analytics, and Alteryx will ensure customers excel here.”
These bits are exciting news for anyone phobic of analytics, feeling it is a cold, number crunch. Designers are finding ways to reshape the technology to fit our lives. It’ll be exciting to see how this evolves.
Image courtesy of Morguefile: http://www.morguefile.com/archive/display/197588