March 5, 2012–IBM is aiming at sales and service in the retail market with its new endeavors. It’s Netezza arm has long been a big data staple, but it’s recent morph makes interesting inroads. We learned more from a recent Tech Week Europe story, “IBM Ships Analytics Appliance for Retailers’ Big Data Requirements.”
According to the story, “The new appliance, the IBM Netezza Customer Intelligence Appliance, is part of IBM’s Smarter Commerce strategy to help its retail clients use analytics to better understand buying patterns across multiple channels, and build stronger, more profitable customer relationships, IBM said. Customers can now run complex, real-time analytics in a matter of seconds to improve the customer experience, shift marketing campaigns on the fly and boost sales.”
Clearly, retail analytics has grown into a major force in the industry, for a big time player like IBM to focus so much attention upon it. However, it’s not much of a surprise. Many people have been attending to retail’s needs for a while. In fact, there’s even a trade magazine, The Journal of Retail Analytics which claims to be “Bringing research to retail.” In the end, it’s the customer who wins, with retailers having a better understanding of our needs.