March 14, 2012–Twitter, not Facebook is emerging as the go to thermometer for consumer temperatures. A year ago, we would have said that’s impossible, but it looks more and more to be the case. We got another dose of facts from a recent Market Watch story, “Twitter Analytics Will be Massive Boost to Brands, Punch Says.”
According to the story, “Whilst there are numerous analytics tools available which can look into Twitter in depth, having an analytics platform embedded within the network itself is likely to improve the quality of future campaigns as a whole, meaning that brands must make the most of analytics data and employ the expertise of individuals and agencies who understand what it all means.”
It appears a lot of bright minds in the industry are also turning their thoughts to the 140 character communication kingdom. Experts like Digital Reasoning’s Tim Estes touched on the subject: “that would mean that a 200 to 400 node cluster should in theory be the Twitter fire hose. I think the issue would be the pipes and the networking and scheduling of the analytic jobs. We have several clients asking us about exactly this type of Synthesys Version 3 application.” Until further notice, we’re considering Twitter as big data’s number one priority. Nice knowing you, Facebook.