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Booming Analytic Job Market Offers Challenges

March 19, 2012–The analytics market is booming during these tough economic times. And with it, the analytic job market is blossoming. This is...

March 19, 2012–The analytics market is booming during these tough economic times. And with it, the analytic job market is blossoming. This is big news for the horde of talented job hunters out there. But do they have what it takes to keep up with the wildly evolving world of big data? Many sources are helping prepare for just that leap, as we saw in the SF Gate piece, “Cloud Computing and Big Data Tips for Job Seekers.

All of the tips were helpful, but one of our favorites was “No Limits: Cloud is about online engagement, from collaboration to participation on internal organization chatter, or online crowded sourcing of contract talent. The Cloud workforce of tomorrow will engage in all levels of active participation and collaboration. From online marketing tools like Trada that provide crowded sourcing of online advertisements, to freelancers bidding on design projects, the cloud workforce of tomorrow is engaged in its community.”

So, what, exactly should hunters be hunting for? The hot term is “data scientist.” A catch-all term, defined by Computer World as “A new job title — data scientist — is all the rage. A data scientist typically has a background in computer science or mathematics as well as the analytical skills necessary to find the proverbial needle in a haystack of data gathered by the corporation.” It continues: “A data scientist is somebody who is inquisitive, who can stare at data and spot trends…It’s almost like a Renaissance individual who really wants to learn and bring change to an organization.”

However, not everyone is pushing all their chips to the center of the data scientists table. According to a passionate Atlanta Analytics essay “I really don’t want a “web analytics job.” Not now, not ever in my future. And neither do your best analytics people.” It clarified: “We don’t want to be the digital strategists who point on the map to where we should go; we want to be shepherds, literally walking the business to the destination, taking our place in the action, being present, monitoring progress, and redirecting the tactics when they start to spread too far apart.”

This mentality, though, seems to be in the minority. Thankfully. There are no shortage of opportunities to innovate and lead in the analytics world. The rules are being written as we go along, because change is happening so fast. Anyone worth their salt will love sinking teeth into this new world of challenges.

Patrick Roland

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