February 22, 2012–Is blending your analytic software a good idea? Some would say yes, other, like us, not so much. Frankly, we feel like crossing those streams will only complicate matters, not illuminate them. We found one such example in a recent Smart Data Collective story, “SAS BI: Looking at Google Analytics for Popular Blog Topics.”
The article blends SAS with Google’s analytics engine stating: “In a past article, I discussed how I extracted the data from Google Analytics using Excellent Analytics. The following figure shows my query in the Excellent Analytics tool, the data results, and the results in SAS Enterprise Guide. The data consists of the date, post path and title (with URL), source (how person came to site), and visitor type.”
While the results the author found were impressive, we think it sends a poor message. Leaning on too many separate systems to get answers will only lead to a breakdown or a technological issue somewhere down the road. Best, in our book, to keep software simple and in one locale. The same job above could have been performed with Jaspersoft products, Digital Reasoning ‘s Synthesys and a number of other big data crunching tools.