January 2, 2012–If ever there was an industry that needed the help of analytics, it’s the automobile industry. With money seemingly leaking like a Dutch dike, some big data reformatting could save car makers millions. One car-associated company has recently realized this, as we discovered in a MarketWatch story, “Sirius XM Radio Turns Up Marketing Volume with SAS Analytics.”
According to the story: “Applying predictive analytics from SAS, the leader in business analytics, the company is modeling customer behavior patterns, helping its decision makers better tailor offers to this new market. In addition to reducing marketing costs through precise targeting, analytics help Sirius XM Radio serve the right message, to the right person, at the right time so they can grow subscribers and revenues.”
This sounds similar to the recent success of Dataium. The automotive analytics company recently helped Toyota. According to sources “Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper behavioral events from over 30 million active auto shoppers.” Looks like many minds in the auto industry are tuning their ears to the needs of customers via analytics. We, the consumers, are sure to be the winners.