January 4, 2012–It seems like no matter how hard analytics solutions providers try, people often times still don’t grasp the severity of their big data needs. One such unstructured data conundrum was recently uncovered in a PC Quest story, “Visualization is the Anchor of Storage.”
The article posed an interesting question, stating: “How are we going to store and manage the huge data that is piling up every second, with our little actions? The data, both machine generated structured and human generated unstructured, needs data centers that take up less physical space, consume less power and keep our data secure. In the current scenario, 65% of data center costs are spent on storage.”
Very astutely, the story points toward visualization as a helpful way of letting the uninitiated better understand the value of unstructured data. Inside the analytics industry, this hasn’t been quite as much of a secret. Two organizations that excel in this department, couldn’t be more different from one another. Twitter Analytics has often received raves for its stripped-down, easy to operate visualizations. In addition, Digital Reasoning’s Synthesys has become quite well known for its ability to: “map visualization where documents and entities are displayed according to their geo coordinates.” Clearly, we’re not far from consumers and producers to be on the same page.