February 18, 2011–IBM is putting its considerable weight behind its 2010 data warehouse acquisition Netezza. So says Netezza CEO Jim Baum in a Computerworld interview, “Netazza to Focus on Workload Optimized Systems, CEO Says.”
According to Baum, “the Netezza acquisition by IBM is very much along the lines of supporting and creating infrastructure that is required to support business analytics [applications].” In the next few years, he sees the company creating “products that are purpose-built to support a task of archival of very large volumes of data.” Baum thinks that the fit between Netezza and IBM is particularly strong is the area of workload-optimized environments.
We can look to IBM’s purchase of Cognos and the subsequent launch of Cognos 10 to see that it has experience successfully integrating an acquired company’s technology with its product line. On February 15, 2011, Big Blue announced one of the first fruits of its 2010 buying spree, the IBM Dynamic Service Control Center of Excellence, which will use business analytics optimization resources from Netezza, Unica, and Cognos. It’s becoming clear that Netazza is not just a plaything for IBM, they are aiming to create a superior analytics tool and it looks like they are getting their in a hurry.